Episode 7

full
Published on:

6th Jul 2022

Residential Metal Roofing Expert Todd Miller Shares What Homeowners Need to Know About Metal Roofs

Residential Metal Roofing Company and Contractor Trueworks Roofing™ interview Todd Miller with Isaiah Industries, who is a residential metal roofing expert.

Todd Miller is the President of Isaiah Industries, which is a leading manufacturer of specialty residential metal roofing. Todd has over 40 years of industry experience and is widely recognized for this knowledge and ability to guide contractors and property owners through the successful process of roofing.

To schedule a residential metal roof consultation, fill out our form here. or give us a call at 713-581-3087


RESOURCES SHARED IN THIS EPISODE:

Isaiah Industries Website

Kassel and Irons Website

Ask Todd Miller Website

Metal Construction Association Website

Roofing for Homeowners Associations Website

Connect with Todd Miller

Follow Todd on LinkedIn

Email Todd Miller

Ask Todd Miller Website

Connect with Trueworks Roofing™

Request a FREE Roof Consultation

Follow Trueworks Roofing on Facebook

Follow Trueworks Roofing on Instagram

Follow Trueworks Roofing on Twitter

Follow Trueworks Roofing on LinkedIn

Subscribe to Our YouTube Channel


If You Would Like to Interview Joel or Laura for your podcast, send an email with more details.

If you would like to be a guest on Houston Roofer Podcast, send an email with your contact info and why you would make a great guest.

Transcript
Speaker:

Are you considering investing in a new roof than this podcast is for you.

Speaker:

Welcome to the Houston roofer podcast, where we take a deep dive into the

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roofing industry and provide you with the latest industry trends, informative

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interviews, answer all of your roofing questions and provide a buyer's

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guide for your next roofing project.

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So that you can be confident in the decision that you're

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making now, here's your host.

Speaker:

Hello everyone.

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And welcome back to Houston roofer today.

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We're super excited to have Todd Miller on the show.

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Todd is the president of Isaiah industries, which is a leading

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manufacturer of specialty.

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Residential metal roofing.

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Todd has over 40 years of industry experience and is widely recognized for

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his knowledge as well as his ability to guide contractors and property owners

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through the successful process of roofing.

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And he's also an expert on the metal roofing Alliance, ask the experts board.

Speaker:

So welcome, Todd.

Speaker:

We're super excited to have you.

Todd Miller:

Fantastic.

Todd Miller:

Well, thank you very much for this opportunity.

Todd Miller:

I'm looking forward to it.

Joel:

awesome.

Joel:

Todd.

Joel:

Well, we're super excited of course, to have you here.

Joel:

So we're gonna talk about all things metal roofing today.

Joel:

So we get so many questions from our homeowners about metal roofs.

Joel:

so we wanted to have you as one of the industries, leading metal roofing experts

Joel:

on the show to talk about metal roofing.

Joel:

but first before we get started, just give us a little bit about

Joel:

your background, a brief little bio.

Joel:

Sure I'll, I'll keep it short.

Joel:

I've been in this industry, my entire career.

Joel:

Our company was started by my father back in 1980.

Joel:

And, I joined the company full time in 1986 and have been here ever since.

Joel:

And, the company is, interesting fact here.

Joel:

The company is currently owned by, myself and my best friend from

Joel:

college, who joined the company in 1988.

Joel:

And then he and I had bought out dad's interest.

Joel:

I guess about 10 years ago, but we manufacture a variety of

Joel:

primarily residential metal roofs.

Joel:

We do some standing sea, but we also manufacture a lot of stamped products

Joel:

to look like shake or slate or shingles.

Joel:

And we sell our products throughout north America.

Joel:

Do a fair amount of exporting as well.

Joel:

We sell a lot of product into Japan and the Caribbean and some other places too.

Joel:

Wow.

Joel:

That's amazing.

Joel:

So you mentioned Isaiah industries, which you're the president of give

Joel:

us a little background on that.

Joel:

So you said your dad started it, I guess so, but when did it

Joel:

start and how far has it come?

Joel:

What's it like now?

Todd Miller:

Sure.

Todd Miller:

So it's interesting back when the company was started, dad had started it with

Todd Miller:

the acquisition of some product lines from Kaiser aluminum that were used

Todd Miller:

primarily for commercial applications.

Todd Miller:

So back in the eighties, we were producing roasts for pizza hut and dairy

Todd Miller:

queen and IHOP and seven 11, lot of other chains, toys, us dunking donuts.

Todd Miller:

About the time that I came into the business in the mid eighties, we saw that.

Todd Miller:

That commercial business was going to be really prone to

Todd Miller:

architectural fads and cycles.

Todd Miller:

you know, in the early eighties, pizza hut was building

Todd Miller:

hundreds of stores every year.

Todd Miller:

By the late eighties, they were closing hundreds of stores every year.

Todd Miller:

And so we just didn't see that as a real firm place to be.

Todd Miller:

And there were a few guys out there.

Todd Miller:

Who were selling a couple of our product lines, residential.

Todd Miller:

in fact, Houston, Texas was one of those areas.

Todd Miller:

And so my job was to go out and spend lots of time with those guys,

Todd Miller:

learn what they were doing, , and then go out and replicate it across

Todd Miller:

the country with other contractors and, you know, today, our company.

Todd Miller:

90% residential.

Todd Miller:

We do occasionally stumble across a commercial job.

Todd Miller:

We, we get involved with churches.

Todd Miller:

We get involved with multifamily on occasion, but the bulk of

Todd Miller:

our products are used for single family, residential reroofing.

Todd Miller:

You kind of mentioned the, the company name, Isaiah industries.

Todd Miller:

the company name, back about 10 years ago.

Todd Miller:

the company was started as classic products and, over time that

Todd Miller:

became more of a brand name.

Todd Miller:

Forest than the corporate name.

Todd Miller:

And so we went through a period where we wanted to change the corporate name,

Todd Miller:

that would allow us to have a variety of brands beneath that corporate name.

Todd Miller:

And, we chose Isaiah, , after the, major prophet Isaiah from the old Testament.

Todd Miller:

And, so we, let our faith shine and it opens up lots of doors for

Todd Miller:

conversations about that as well.

Laura:

That's incredible to hear.

Laura:

Where it started and how y'all have acclimated with the times.

Laura:

, and you're very relevant and I love that you've now really entered

Laura:

mainly into the residential space.

Laura:

And this is what this podcast is for, because there's so much interest

Laura:

in homeowners and residential.

Laura:

Jobs that, you know, there, there's still some questions out there

Laura:

and obviously y'all are answering them all for everybody and, really

Laura:

giving the client what they need.

Laura:

But I mean, as an interesting fact, in you're 40 years, correct.

Laura:

Give or take, right.

Laura:

Sorry.

Laura:

No, that's correct.

Laura:

In your 40 years experience, what's your biggest takeaway?

Laura:

From everything, you know, what's something that sticks in your mind

Laura:

on the day to day is like, wow, that's something that I'll remember.

Todd Miller:

You know, this is kind of a broad based thing, but, something

Todd Miller:

I have been thinking a lot about lately is the consumer buying process.

Todd Miller:

And I've really seen that change a lot over the years.

Todd Miller:

You know, 30 years ago, a homeowner was.

Todd Miller:

Having something done to their house and they would stick to the old rule.

Todd Miller:

Well, I'm gonna get three estimates and I'll either take

Todd Miller:

the middle one or the low one.

Todd Miller:

And, you know, I think they, what they've found is that, that didn't

Todd Miller:

always lead to the best results.

Todd Miller:

And then of course we've entered the whole.

Todd Miller:

Amazon age now where, uh, we are so accustomed to buying things on

Todd Miller:

the basis of reviews and referrals.

Todd Miller:

And, you know, we want to have that confidence from a non-biased party,

Todd Miller:

from another customer that, yes, this is a good product or yes, this

Todd Miller:

is a good contractor to work with.

Todd Miller:

I don't think any homeowner, especially today where.

Todd Miller:

For all of us, our time is so precious.

Todd Miller:

I don't think anyone enjoys that process of thinking.

Todd Miller:

I'm gonna have to meet with three contractors and get three bids on this.

Todd Miller:

And so what we're seeing more and more is homeowners are using the

Todd Miller:

internet as a way to really hone in on, either the product they want and

Todd Miller:

then let that product guide them.

Todd Miller:

To an experienced contractor or they hone in on the contractor, they want

Todd Miller:

and let the contractor guide them to what, you know, they think will

Todd Miller:

be the best product for their home.

Todd Miller:

people wanna work with people they trust, they want to work with people that.

Todd Miller:

They recognize as having some expertise.

Todd Miller:

I mean, ultimately that's what the whole I'm gonna get.

Todd Miller:

Three bids thing was about, it was partly about price, but it was also

Todd Miller:

a lot about finding that contractor you were most comfortable with.

Todd Miller:

And you've had the greatest confidence in that they could get you what you

Todd Miller:

needed and, and meet your needs.

Todd Miller:

And you know, now people are using the internet to find that.

Todd Miller:

So I think the big change I've seen is.

Todd Miller:

people are starting to realize, you know, I, don't have to

Todd Miller:

go out and get three bids.

Todd Miller:

I don't have to go through this misery of a whole bunch of contractors

Todd Miller:

coming to my house and me having to carve out time for all of them.

Todd Miller:

Instead I can look for the products and the contractors I like, and, Work

Todd Miller:

specifically with the experts I want.

Todd Miller:

And so I think that's been a big change I've seen happen.

Todd Miller:

And I think it's kind of exciting because, you know, you take a company,

Todd Miller:

like, true works that really focuses on the consumer and, you know,

Todd Miller:

focusing on doing some leading edge things and podcasting and trying.

Todd Miller:

Create a more educated consumer.

Todd Miller:

That's what consumers want is they want someone who provides them that education.

Todd Miller:

And you know, what, what you end up is in the role of not selling per se so

Todd Miller:

much is just providing information and leading them to the decision that's

Todd Miller:

right for them because, a decision on roofing that is right for one homeowner.

Todd Miller:

May not be right for their next door neighbor, because if their

Todd Miller:

next door neighbor says, you know, I'm, I'm gonna probably sell

Todd Miller:

this house in two or three years.

Todd Miller:

They have different goals today with reroofing.

Todd Miller:

Then the homeowner says they're gonna carry me out of this house.

Todd Miller:

I will live here until I die.

Todd Miller:

they have very different goals from each other, so Yeah.

Todd Miller:

It's, it's good.

Joel:

That is good stuff.

Joel:

Yeah.

Joel:

We definitely see that on our end, a much more educated client, educated home buyer.

Joel:

Who's done tons of research prior to them ever calling us, especially for roofing

Joel:

systems, like a metal roofing system.

Joel:

So yeah, we totally agree, and see that.

Joel:

We wanna nerd out a little bit and, get into some of

Joel:

the, the facets of this right.

Joel:

Of a metal roof.

Joel:

So, and some of the science of it.

Joel:

So first of all, just big picture, cost what's the difference.

Joel:

And I know it's, there's a lot of variations, but what's the difference

Joel:

between, you know, in cost between a metal roof and say a typical asphalt Shing.

Todd Miller:

Sure.

Todd Miller:

It's a good question.

Todd Miller:

And, you know, I, I mean, my typical answer to that is you're probably looking

Todd Miller:

at two to three times the investment.

Todd Miller:

, however, there can be variations that may change that dramatically.

Todd Miller:

For example, you may be able to go over your existing layer of asphalt

Todd Miller:

shingles, with a metal roof.

Todd Miller:

You generally don't wanna do that with another asphalt shingle in most cases.

Todd Miller:

And so that can bring some cost savings.

Todd Miller:

The other thing then that you start to help the consumer look at is, okay.

Todd Miller:

You may pay more upfront for the metal.

Todd Miller:

Especially in a state like Texas, if it reduces your cooling costs

Todd Miller:

throughout the year by 20% or 15% or 25%, you know, how much does

Todd Miller:

that bring back to you over time?

Todd Miller:

And so a lot of times with metal roofing, what they end up looking at is helping the

Todd Miller:

consumer look more at their cost per year, rather than just their plain old cost.

Todd Miller:

I mean, I've got an.

Todd Miller:

Interesting quick story.

Todd Miller:

Several years ago.

Todd Miller:

My parents, I mean the founder of our company and his whole life

Todd Miller:

was metal roofing at that point.

Todd Miller:

they, they built a new home and of course they put one of

Todd Miller:

our products on their new home.

Todd Miller:

Well, the home that they had lived in had asphalt shingles on it

Todd Miller:

and they found when they sold the house, they had to put a new roof.

Todd Miller:

he even opted for asphalt shingles again, because, it probably wasn't going to

Todd Miller:

immediately bring back the extra resale value to him, of investing in the metal

Todd Miller:

roof right before he sold the home.

Todd Miller:

Now, if he would've said, well, I'll sell this home in 15 years, that would've

Todd Miller:

been an entirely different scenario because in 15 years, another asphalt

Todd Miller:

shingle would be even more expensive.

Todd Miller:

He would've enjoyed energy savings over 15 years.

Todd Miller:

But in this case he was like, I might as well just put asphalt on it.

Todd Miller:

And, so there's a house there that it's about due for re-roofing.

Todd Miller:

Now it's been about 15 years, so maybe we'll get it.

Todd Miller:

This.

Joel:

I think that's great.

Joel:

Can you explain the difference between some of our customers ask us this, but an

Joel:

exposed fastener system versus concealed fastener roofing system for metal.

Todd Miller:

we see a lot of exposed fasteners used in the agricultural

Todd Miller:

industry and exposed fastening panels are basically, vertical or longitudinally

Todd Miller:

run sheets of corrugated metal, and they're laid up on the roof and.

Todd Miller:

The good guys will pre-drill their holes, but some guys don't, but then

Todd Miller:

the screws are driven right through them too, Fasten them to the roof deck.

Todd Miller:

And so you've got these exposed screws and they will use screws.

Todd Miller:

Typically they have a rubber grommet on them, some sort of rubber or

Todd Miller:

neoprine grommet or washer on it.

Todd Miller:

And then a cap head to help protect that, that gro.

Todd Miller:

What those systems don't have is any allowance for the expansion

Todd Miller:

and contraction of the metal and metal will expand and contract

Todd Miller:

with temperature changes.

Todd Miller:

I don't have those figures of my fingertips, but it's

Todd Miller:

actually kind of shocking.

Todd Miller:

I mean, if you take a 30 foot long piece of metal, that it can, vary.

Todd Miller:

Temperature change.

Todd Miller:

And so what happens when you've got those exposed fasteners and you get temperature

Todd Miller:

changes that metal is pulling against the fastener and something has to give,

Todd Miller:

and there's a couple things that happen.

Todd Miller:

The fasteners will just naturally sort of back out and loosen up and then

Todd Miller:

start to loosen up to the point of where they'll they'll shift, with.

Todd Miller:

Expansion contraction.

Todd Miller:

And then you also get the fastener hole starts to wallow out a little bit.

Todd Miller:

And as soon as those things start to happen, obviously you've got a

Todd Miller:

situation where water can get in around those fasteners can infiltrate.

Todd Miller:

The roof system can get into the attic and of course, cause problems on the

Todd Miller:

other hand, concealed fast systems, which.

Todd Miller:

Primarily do have their use in residential and also some commercial and what I

Todd Miller:

call monumental buildings, churches, and so forth, but concealed fastener

Todd Miller:

products, those fasteners are all concealed by the design of the products.

Todd Miller:

So you don't have these exposed screw heads also because

Todd Miller:

the fasteners are concealed.

Todd Miller:

A lot of times the fasteners have been designed.

Todd Miller:

On top of not being exposed, they've been designed to allow for

Todd Miller:

the thermal movement of the metal.

Todd Miller:

They may go through clips.

Todd Miller:

They may go into slotted holes, a variety of ways to allow for that

Todd Miller:

metal to expand and contract without.

Todd Miller:

Fatiguing those fasteners over time.

Todd Miller:

So those are the two primary differences.

Todd Miller:

We do see exposed fastener products being used residential.

Todd Miller:

I'm not a huge fan of it, but then I also do understand that some folks are

Todd Miller:

saying, you know, I'd like a metal roof, but if I have to do some maintenance on

Todd Miller:

it every few years to tighten the screws or replace the screws I'm willing to do.

Todd Miller:

and so it just becomes a consumer choice and that's

Todd Miller:

one of the things I like about metal roofing is you do have a

Todd Miller:

pretty wide range of products and selections and price points.

Todd Miller:

If you look at asphalt shingles, you got some price points out there, but.

Todd Miller:

By and large, the products are all relatively similar.

Todd Miller:

I mean, the chemistry of, of how they're made is very, very similar, but in metal,

Todd Miller:

there's, there's a few more decisions there that the consumer has to be aware

Todd Miller:

of, to make the right decision for them.

Joel:

Yeah, that's great.

Joel:

so basically exposed fastener systems typically would just require more

Joel:

maintenance so, you know, every few years, those grots may, kind

Joel:

of deteriorate, whereas a concealed fastener system is gonna be more of

Joel:

a water, tight roofing system, so.

Joel:

Probably more optimal, but tell me a little bit about a couple

Joel:

of the different metals that you use in your roofing systems.

Joel:

And maybe, steel versus like aluminum.

Joel:

What do you recommend as far as that goes.

Todd Miller:

Sure.

Todd Miller:

So the, the two general types of metal that are most prominent in

Todd Miller:

metal roofing are, as you said, steel and aluminum, steel for the most

Todd Miller:

part, being the lion share of that.

Todd Miller:

Now steel breaks down further into Galvao and, and galvanized and gal gave loom

Todd Miller:

steel has a anti corrosive coating on it.

Todd Miller:

Primarily of aluminum to help discourage the steel from rusting.

Todd Miller:

Galvanized has an anti corrosive coating of primarily zinc on

Todd Miller:

it to keep it from rusting.

Todd Miller:

And, it's kind of long story.

Todd Miller:

Someone was asking me earlier today, in fact, well, what about cut edge protection

Todd Miller:

and bit of a long story to explain that, but in a typical environment, what

Todd Miller:

happens is when it rains, you'll get zinc.

Todd Miller:

Molecules out of the galvanization that come and are deposited on those cut edges.

Todd Miller:

And in essence, protect those cut edges over time.

Todd Miller:

However, if you're in a real corrosive environment, let's say you're right.

Todd Miller:

On a salt coast, or let's say you're in an area that's extremely prone

Todd Miller:

to acid rain, which actually we don't have too many areas like that here in

Todd Miller:

the, here in the United States anymore.

Todd Miller:

But you know, an extremely cursive environment.

Todd Miller:

We'll speed up that whole process.

Todd Miller:

So you may get rust on those cut edges before the zinc or the aluminum

Todd Miller:

has had a chance to protect it.

Todd Miller:

And so that's the reason that a lot of times such as my general

Todd Miller:

recommendation is if you're within mile and a half or so of a salt water

Todd Miller:

coast, I would lean toward aluminum.

Todd Miller:

You know, outside of that steel certainly makes a good roof.

Todd Miller:

there is a little bit more.

Todd Miller:

much how I say onus on the installer with a steel roof, because you wanna make sure

Todd Miller:

you cut the steel correctly, where you've got a nice, crisp, clean she actions.

Todd Miller:

So you don't expose a lot of steel.

Todd Miller:

I have seen contractors saw cut steel roofing, and you know what happens

Todd Miller:

when you saw cut steel, you get this horrible jagged, rough edge.

Todd Miller:

And that probably will be a rough spot because it exposes

Todd Miller:

us so much bear carbon steel.

Todd Miller:

so there's a little bit more onus with the steel roof on the

Todd Miller:

contractor to do things right.

Todd Miller:

If you do scratch the metal, which.

Todd Miller:

You're dealing with sharp pieces of metal.

Todd Miller:

You're gonna occasionally scratch the paint finish, on a steel roof.

Todd Miller:

If it's a deep enough scratch, you're gonna wanna put some touch

Todd Miller:

up, paint on it to protect it.

Todd Miller:

But you know, well done a steel roof, works great.

Todd Miller:

An aluminum roof can work great as well.

Todd Miller:

If someone was in an extreme hail area, I could probably make an argument

Todd Miller:

that, steel would be a better choice than aluminum because it's a stronger.

Todd Miller:

On the other hand, if you get softball size tail, like you guys can get in Texas.

Todd Miller:

So sometimes.

Todd Miller:

There isn't much at all that survives that

Laura:

that's very informative.

Laura:

It's great to know those different options and especially geographically,

Laura:

you know, how it applies to anyone from the west coast to, you know,

Laura:

middle America, in your knowledge.

Laura:

And just to let everybody know what is, you know, the average

Laura:

lifespan of a metal roof.

Laura:

And I mean, if there's different, longevity to different types of

Laura:

installations, whether it be like a metal type shingled, because there's,

Laura:

you know, perforations in there.

Laura:

yeah, if you could just educate all of us, I'd like to know, how long

Laura:

is a metal roof supposed to last?

Todd Miller:

Yeah, that's a good question.

Todd Miller:

I, I think that.

Todd Miller:

the primary factor on how long a metal roof is going to last is

Todd Miller:

the type of finish that's on it.

Todd Miller:

And there are four basic types of finishes used on metal roofs.

Todd Miller:

I'm going to exclude the high end natural metals like zinc

Todd Miller:

and copper, zinc and copper.

Todd Miller:

Make great roofs very long lasting 80 9,000 year old hundred year roofs.

Todd Miller:

They don't need any sort of extra coat on them, but when

Todd Miller:

we're dealing with steel and.

Todd Miller:

There are some coat options.

Todd Miller:

Probably the base level is a clear acrylic coating and we

Todd Miller:

see this used on Galvao steel.

Todd Miller:

We don't typically see it used on galvanized nor on aluminum, but the

Todd Miller:

clear acrylic coating, really wash us away after about five to seven years.

Todd Miller:

And so at that point, you just have the plain Galal loo exposed.

Todd Miller:

At that point, it depends a lot upon how harsh that environment is.

Todd Miller:

Again, a corrosive environment is.

Todd Miller:

Take Mar of a toll faster on the metal, but you know, an UN pain or a, what we

Todd Miller:

call acrylic coded clear coded metal roof.

Todd Miller:

Probably in most environments, you'd get you 20 to 30 years of service.

Todd Miller:

now at some point, if you start to see some surface rust starting

Todd Miller:

to develop, you can paint.

Todd Miller:

Roof and get another 20, 30, 40 years out of it by, by painting an

Todd Miller:

actual color on it at that point.

Todd Miller:

we go up from the clear coatings and we get into a type of paint chemistry

Todd Miller:

called polyester, and there's a lot of variance of polyester paints.

Todd Miller:

There's.

Todd Miller:

One called super polyester, which, you know, typically is at the top,

Todd Miller:

but the polyesters are good finishes.

Todd Miller:

We see those used a lot in the agricultural and some in the

Todd Miller:

commercial and industrial markets.

Todd Miller:

we see them a little bit in residential.

Todd Miller:

They don't have the fade and chalk resistance that the next

Todd Miller:

type of paint Fe I'm gonna talk about does, they will get you.

Todd Miller:

Really good looking paint finish for about 10 to 12 years, but then they will start

Todd Miller:

to accelerate in terms of fade and chalk.

Todd Miller:

And again, you're dealing with a paint and finish that if someone suddenly

Todd Miller:

looks up there in 30 years and says, you know, my that's changed color enough.

Todd Miller:

I'd like to paint it.

Todd Miller:

You can paint the roof and, don't have to replace it.

Todd Miller:

You just repaint it.

Todd Miller:

But I would generally say with a polyester finish, especially in Texas, you're

Todd Miller:

probably gonna be at about 20 to 25 years.

Todd Miller:

And someone's gonna say, eh, I think I'd like to freshen the

Todd Miller:

up with a new coat of paint.

Todd Miller:

So then above that we get into the PVDF finishes.

Todd Miller:

Those are oftentimes referred to by their trade names of kin R and LAR.

Todd Miller:

, These are the best finishes in terms of fade and chalk resistance.

Todd Miller:

They've got the best warranties for fade and chalk resistance, and even in

Todd Miller:

Texas or other Southern exposure areas.

Todd Miller:

These finishes are gonna be 40 years plus before someone says, eh, that's

Todd Miller:

change, finish, change, color enough.

Todd Miller:

I'd like to paint it.

Todd Miller:

And then finally, we've got another type of entirely different type of

Todd Miller:

finish available, which is called a stone coating or an aggregate coating.

Todd Miller:

And this is basically very similar to the aggregate that's on asphalt

Todd Miller:

shingles, except it's being glued to a steel shingle base.

Todd Miller:

these are very attractive products.

Todd Miller:

They can do some cool things with color, and.

Todd Miller:

In the consumer's mind, they kind of create a bridge.

Todd Miller:

Okay.

Todd Miller:

Asphalt shingles, they got stones on them, the same stones, just on

Todd Miller:

a steel base, it's gonna be better.

Todd Miller:

And there absolutely will be.

Todd Miller:

So that's another option for consumers as well.

Todd Miller:

, I think most folks will generally recognize that the painted

Todd Miller:

finishes are going to get you.

Todd Miller:

A more durable trouble free, coating than the stone.

Todd Miller:

Well, but there's still a good option too.

Todd Miller:

There's lots of good stone coded products out there.

Laura:

so you've touched on, the different types of codings and,

Laura:

that there are some color options.

Laura:

I mean, it seems like there.

Laura:

A lot of different applications.

Laura:

Touch on the kind R just for a second.

Laura:

Because us as a company, we do mainly focus on presenting that

Laura:

to homeowners since it is the most long lasting, it's, very.

Laura:

Minimal fading.

Laura:

The before and after pictures are beautiful.

Laura:

, and very hard to pick, which one's the before and which one's the after.

Laura:

Right?

Laura:

So on those, I know standing steam has their own set of colors and, any other

Laura:

types of Fages have their own colors, but, how many are there, is there a

Laura:

lot, can you, create your own custom, you know, what, what are the options.

Todd Miller:

You know, interesting question.

Todd Miller:

So in the standing sea market, we have kind of seen our industry morph to,

Todd Miller:

probably 20 to 25 sort of standard colors.

Todd Miller:

So as you look at different manufacturers, you're gonna see, they

Todd Miller:

may put different names on the colors, but you look at their color charts.

Todd Miller:

You.

Todd Miller:

Okay, this is the same color, just a different name.

Todd Miller:

And, you know, that's kind of been one of the ways our industry has

Todd Miller:

kind of consolidated, not in terms of companies or ownership, but consolidated

Todd Miller:

our supply chain as if you will.

Todd Miller:

By coming down to some standard colors.

Todd Miller:

The interesting thing is those of us on the metal shingle side.

Todd Miller:

Tend to have our own proprietary colors that no one else has.

Todd Miller:

And you know, a lot of times we've designed those carefully

Todd Miller:

to match our products.

Todd Miller:

We're seeing, uh, especially in the metal shingle industry, you see, a lot of what

Todd Miller:

we call print coats, which means that the product can have multiple colors on it.

Todd Miller:

So there may be a, base color down on the metal, and then there

Todd Miller:

might be one or two or three.

Todd Miller:

Other colors layered on top of that to give some really neat effects.

Todd Miller:

You know, a little bit like when you look at synthetic or, or laminated

Todd Miller:

flooring and you see how the colors are brought out, there's some

Todd Miller:

similar things being done on roofing.

Todd Miller:

, you brought up a good question though, about custom colors and, I actually

Todd Miller:

don't think any other companies offer this, but, we actually offer a unique

Todd Miller:

thing called our Thermo bond finish.

Todd Miller:

And Thermo bond is a.

Todd Miller:

Powder applied at PVDF finish.

Todd Miller:

So we actually apply it on top of a standard applied PVDF finish.

Todd Miller:

We electrostatically spray the powder on, we cured at 450 degrees and they sort of,

Todd Miller:

through something called thermoplastic.

Todd Miller:

They, they kind of fuse together.

Todd Miller:

But we can actually.

Todd Miller:

One off custom color roofs.

Todd Miller:

And, we've gotten involved in particular with some really cool historical projects.

Todd Miller:

We had, one where, they sent us an old piece of tile.

Todd Miller:

They wanted us to match, we had another one where I visited and.

Todd Miller:

Brought back old wood shingles that they wanted to match.

Todd Miller:

And, we color match those on one off projects.

Todd Miller:

And I think we might be the only manufacturer that can

Todd Miller:

do one off custom color roof.

Todd Miller:

So it's, that's kind of fun.

Todd Miller:

Our, our folks always enjoy the challenge of matching something

Todd Miller:

that someone sends to us.

Joel:

That's amazing.

Joel:

That's incredible.

Joel:

A true custom, one of a kind roof.

Joel:

Yeah.

Joel:

Todd, our homeowners ask us a lot of times when they're interested in a metal roof,

Joel:

they want to know, is it energy efficient?

Joel:

You know, let's talk money in their pocket, right.

Joel:

What's it gonna do?

Joel:

As far as their cooling bill, goes.

Todd Miller:

So we will oftentimes hear from homeowners, that it reduces their

Todd Miller:

cooling bill by any place from 20 to 30%.

Todd Miller:

Yeah.

Todd Miller:

You know, every home has its own.

Todd Miller:

Characteristics in terms of, you know, even where they keep their

Todd Miller:

thermostat or how often they open doors or windows and things.

Todd Miller:

But, that's pretty typical is 20 to 30% and there's a couple ways that happens.

Todd Miller:

Most of the paint finishes used in painted metal roofing today

Todd Miller:

have reflective pigment in them.

Todd Miller:

So even in dark colors, we can get some decent reflectivity.

Todd Miller:

And for many years there was a federal tax credit for metal roofs that had that

Todd Miller:

reflective pigment that tax credit expired at the end of 2021, our government has

Todd Miller:

had a history of sometimes renewing.

Todd Miller:

Retroactively at the end of the year.

Todd Miller:

So there's a chance, even though we can't tell consumers, if they buy

Todd Miller:

this year, they'll get the tax credit.

Todd Miller:

There's a chance it could get renewed toward the end of the year.

Todd Miller:

So it's partly the reflective pigment that causes the energy efficiency.

Todd Miller:

The other part that we find is with the metal shingles, we

Todd Miller:

end up with a dead airspace.

Todd Miller:

Thermal break between the metal and the roof deck.

Todd Miller:

And I'm telling you, you know, any piece of metal, just like

Todd Miller:

your car, it sits out in the sun.

Todd Miller:

You go put your hand on it's hot.

Todd Miller:

and the metal on the roof, it's gonna do the same thing.

Todd Miller:

But if the roof system is designed, so that, that metal rather than be against

Todd Miller:

the structure is against a dead airspace.

Todd Miller:

Then it can't conduct that heat right into the structure.

Todd Miller:

Hmm.

Todd Miller:

And so we had some studies done a number of years ago by

Todd Miller:

Florida solar energy center.

Todd Miller:

And part of the comparison they did was a highly reflective

Todd Miller:

white standing seam roof.

Todd Miller:

And, you know, white is the Cadillac standard in terms of reflectivity.

Todd Miller:

It has a natural reflectivity of about 65%.

Todd Miller:

They compared one of our brown metal shingles that at the time

Todd Miller:

had a reflectivity of about 17% to that white standing scene.

Todd Miller:

We were actually keeping the attic cooler beneath the brown metal shingle than they

Todd Miller:

were beneath the white standing scene.

Todd Miller:

And it's all because that standing seam sits right on the roof deck and conducts

Todd Miller:

that heat right down to the structure.

Todd Miller:

Whereas the metal shingle has set dead airspace or what we call a

Todd Miller:

thermal break and it doesn't conduct that heat right to the structure.

Todd Miller:

So, that was pretty cool.

Todd Miller:

Test results.

Todd Miller:

It's it's still on the internet.

Todd Miller:

If you search Florida solar energy center, roofing study from, I wanna say

Todd Miller:

2001, you'll find the results of it.

Joel:

Oh, that's fascinating.

Joel:

That's amazing.

Joel:

It makes a lot of sense.

Joel:

It's just the same concept as like a double pane window, basically.

Joel:

Exactly.

Joel:

Mm-hmm exactly beautiful.

Joel:

Okay.

Joel:

So tell me how important is it.

Joel:

I know it is for you guys at Isaiah, but.

Joel:

Why is it important to have us sourced steel or aluminum?

Joel:

And, and what are some of your, things a homeowner would watch

Joel:

out about or be careful about, you know, if it wasn't, let's say

Todd Miller:

sure.

Todd Miller:

You know, our, steel industry in the United States seems to always be changing.

Todd Miller:

Our company has always had a general rule that we only source domestic metal.

Todd Miller:

And there have been a couple times when metal has been an extremely

Todd Miller:

tight supply that we have bought foreign metal and most, every time

Todd Miller:

I've regretted it, because of the quality, that that we got now.

Todd Miller:

The quality was still to our standards, but, you know, we would Fang things like

Todd Miller:

inconsistencies in the shape of the metal.

Todd Miller:

We would find holes in the metal sometimes.

Todd Miller:

But, you know, manufacturers can watch for that and, and protect

Todd Miller:

the consumer against that.

Todd Miller:

where the consumer really has to be careful is some of the stuff that's

Todd Miller:

coming in from offshore, where it's simply an offshore produced product.

Todd Miller:

And.

Todd Miller:

You may not know what you're getting.

Todd Miller:

So if we buy steel, I specify G 90 galvanized.

Todd Miller:

And no matter where I get it from again, it's 99% domestic, but even

Todd Miller:

if I should buy some offshore, I can still make sure it's G 90 galvanized.

Todd Miller:

But if you buy a product that's coming from offshore, you may analyze that

Todd Miller:

product and find it's nowhere close to G 90 mm-hmm , which means there's

Todd Miller:

not much zinc on it, which means you have very little cut edge protection.

Todd Miller:

I would really encourage people to, to watch that.

Todd Miller:

And one of the great ways to, protect yourself against that.

Todd Miller:

There's an organization called.

Todd Miller:

Metal construction association or MCA.

Todd Miller:

The website is metal construction.org, and they have a certified metal

Todd Miller:

roofing program that our company and some other manufacturers belong to.

Todd Miller:

And part of that certification is that we can verify.

Todd Miller:

Where our metal comes from, what quality is, is what

Todd Miller:

standard it is when it was run.

Todd Miller:

And so any product out in the field, we have labeled or marked it in a

Todd Miller:

way so we can identify exactly where that steel came from or exactly

Todd Miller:

where that aluminum came from.

Todd Miller:

And the consumer really PR and part of the program too, is it has to be high quality.

Todd Miller:

I can't verify that.

Todd Miller:

Producing junk product.

Todd Miller:

it has to be high quality product, but for the consumer, that kind of

Todd Miller:

takes some of the guess work out.

Todd Miller:

If you simply ask, your contractor, is this an MCA certified product

Todd Miller:

or at the very least, does this meet MCA certification standard?

Todd Miller:

That's awesome.

Todd Miller:

Great tip.

Todd Miller:

And they'll find with us that, that all of our products do.

Joel:

Yeah, absolutely.

Joel:

That's great.

Joel:

That's one of the reasons, obviously we use products from Isaiah

Joel:

industries is because of, we know that we're getting and providing the

Joel:

client something of great quality.

Joel:

You guys hold that in such high standard.

Joel:

We really appreciate that.

Joel:

So one, question that.

Joel:

Makes me laugh, but all my homeowners ask this when they wanna talk about a metal

Joel:

roof, they go, is it loud when it rains?

Joel:

What are your thoughts about that?

Joel:

You know, I've, I've had very few complaints over the years and, you

Joel:

know, tens of thousands, probably hundreds of thousands of rifts.

Joel:

I remember two times where the folks had what I call California

Joel:

construction over their master bedroom.

Joel:

And by that, I mean, they laid in bed and they looked up at.

Joel:

Painted underside of their roof deck.

Joel:

Oh.

Joel:

And in those situations they said, you know, it makes enough noise at night.

Joel:

I'm not real happy.

Joel:

And, you know, we came up with some solutions to put some sound deadening

Joel:

insulation on the top of the roof deck to eliminate their concern.

Joel:

But no, generally speaking with normal construction where you've got.

Joel:

You know, as insulation in your attic or on your ceilings, you

Joel:

usually have either an attic space or some sort of airspace in there.

Joel:

The main complaint we get is from folks who said, you know, I

Joel:

thought I'd be able to hear that it would help me sleep at night.

Joel:

I don't hear it.

Joel:

I know it, my wife and I's house, we spend a lot of our

Joel:

time in our family room and.

Joel:

Very rarely, I'll go to take the dogs out and be like, oh, I didn't have a clue.

Joel:

It was raining out here.

Joel:

We just don't hear it at.

Laura:

Wow.

Laura:

That's incredible.

Laura:

, so there is, another big question that we get from people seeking metal estimates.

Laura:

Just knowledge from our company about your company is especially

Laura:

in new construction as well.

Laura:

Even whenever there's not a lot of development around to really

Laura:

reference you don't really know what everybody's building.

Laura:

What their plans look like, but even with a homeowner who has an existing

Laura:

roof, that wants to go metal, how difficult is it to get HOA approval?

Laura:

And what are the options that a homeowner.

Laura:

sure.

Laura:

I have worked with a lot of HOAs over the years.

Laura:

In fact, we even have a website called roofing for homeowners associations.com

Laura:

and we've worked with a lot of HOAs to help walk them through that process

Laura:

of adapting their covenants to.

Laura:

Maybe accept the types of metal rifts that fit well in their community.

Laura:

And.

Laura:

Reject the types of metal rifts they don't want.

Laura:

And one of the thing, common things I'll hear from HOAs is, you know, well, we

Laura:

don't want something that's gonna show rust in five years, or we don't want

Laura:

something that's gonna fade, or we don't want something that looks real commercial,

Laura:

bright colors or something like that.

Laura:

And so I have worked with a lot of HOAs to help them rewrite those covenants.

Laura:

I've done that sometimes by meeting with them in person sometimes by video

Laura:

conferencing sometimes just by email.

Laura:

It really is possible for them to choose the metal roofs that are appropriate and

Laura:

will add, value to their homes and also provide good, aesthetic appeal as well.

Laura:

You just gotta kind of help 'em walk through that process.

Laura:

In 40 years I've only seen a couple of HOAs.

Laura:

Just flat out.

Laura:

We couldn't budge them.

Laura:

but it hasn't happened very often.

Laura:

And sometimes I've also seen a couple homeowners have been kind of clever.

Laura:

So, if they had like a pool house or a small shed, they would go ahead and roof.

Todd Miller:

It Andd say, Hey, if you don't like this, I'll take it off.

Todd Miller:

But come take a look at it.

Todd Miller:

And invariably, when they did that, the powers that we were like, oh,

Todd Miller:

that's exactly what we need our name.

Todd Miller:

How do you get that?

Todd Miller:

. Yeah.

Todd Miller:

So it's just a lot of times a lot of education and helping them

Todd Miller:

understand that, they're preconceived notions of what a metal roof may

Todd Miller:

be, may not be accurate anymore.

Laura:

That's incredible that you go that extra mile to educate

Laura:

that's one of our big things in our company is the more education.

Laura:

And as we touched on at the very beginning, that's

Laura:

what consumers are wanting.

Laura:

They want you to do the legwork because the Internet's huge, you know, and there's

Laura:

so many contractors, there's so many different roofing installation types.

Laura:

And if you can put it in a beautiful educated package for them, That, that

Laura:

creates trust knowledge, and just a sense of security of this big investment

Laura:

as we talked about on a price point.

Laura:

And also the fact that, you know, you do have all these different

Laura:

color options, so you have different things to present to the HOAs.

Laura:

Okay.

Laura:

Well, if I can't get the, you know, patina green that I want,

Laura:

you know, can I go this route?

Laura:

And so there are options that way, because this is a very.

Laura:

Customizable installation and a great way for a homeowner to really

Laura:

express themselves through their roof.

Laura:

And it's really, really awesome that you have all these different steps

Laura:

that you can take, whether it be color options, whether it be HOA approvals,

Laura:

whether it be all the websites that you referenced, which we will put in

Laura:

the notes, we'll put links to all these websites and what they do, that you've.

Laura:

But it just seems like just a win for the client, such a great investment.

Laura:

And especially with a company that's apparently, you know, just definitely

Laura:

gonna go the extra mile for them.

Laura:

, one thing I wanna pull out too on HOAs is metal rifts make a super base to

Laura:

put solar on typically if someone's looking at putting PV panels on their

Laura:

house, you know, if they've got an asphalt shingle, that's more than 10

Laura:

years old, the PV company is gonna say, you gotta get a new roof first.

Laura:

There's no point in putting these panels on top of your roof.

Laura:

A metal roof.

Laura:

What we commonly see is homeowners will invest now in a metal roof

Laura:

and they'll start to enjoy the energy savings of that metal roof.

Laura:

And then they'll be like, okay, now I know what my energy bills are

Laura:

going to be like after the metal.

Laura:

Now I'm ready to put a solar roof on top of it.

Laura:

And, you know, typically they'll find they can go with a little bit smaller

Laura:

system than what they would've gone with before they put the metal roof on.

Laura:

But even in 10 or 20 years, that metal roof is just as solid and

Laura:

stable and good of a base to put solar on as it is when it's.

Joel:

Yeah, absolutely.

Joel:

Well that's, that's amazing.

Joel:

So HOAs, they typically are.

Joel:

They have that clause in there to keep out our panel.

Joel:

They don't want barn type roofs in there.

Joel:

And you guys have, you mentioned it already, but.

Joel:

A metal shingle.

Joel:

You have several different kinds.

Joel:

When I tell people about this, they're like, I didn't even know.

Joel:

I always get the response.

Joel:

I didn't even know there was such thing as a metal shingle so tell me a little

Joel:

bit about how you guys came up with that.

Joel:

And a little bit of the evolution of where that's come to today.

Joel:

Today.

Todd Miller:

You know, it surprises a lot of people and that is the common comment.

Todd Miller:

Didn't know this existed.

Todd Miller:

probably today's metal shingles have their roots back in the

Todd Miller:

late forties, believe it or not.

Todd Miller:

so it's not entirely new technology, but, what we found was that with

Todd Miller:

the development of better paint systems, it started to make a

Todd Miller:

whole lot more sense for consumers.

Todd Miller:

I mean, and, and in.

Todd Miller:

There were metal shingles made back in the Victorian era.

Todd Miller:

And I can take you to some old town old towns.

Todd Miller:

I remember visiting wa the Hatchie Texas once and saw lot of old

Todd Miller:

Victorian era metal shingles there.

Todd Miller:

So, so it's been around a while, but paint systems and things, the

Todd Miller:

ability to produce at higher speeds and still produce good product.

Todd Miller:

Those things have all helped to make it more practical and attainable.

Todd Miller:

For homeowners today than it used to be.

Todd Miller:

But yeah, typically these panels are interlocking on all sides.

Todd Miller:

That's certainly something to look for.

Todd Miller:

There are some metal shingles that are not, but I would look for a panel that

Todd Miller:

has some sort of interlock on all sides.

Todd Miller:

And then, you know, you've got designs out there, both product designs and.

Todd Miller:

Paint designs or coding designs that can make these products look

Todd Miller:

like Cedar shake or slate or tile or traditional asphalt shingles also.

Todd Miller:

So a lot of good variety homeowners can choose from.

Todd Miller:

again, part of what I love about metal roofing is that

Todd Miller:

wide variety, both aesthetically price point and, performance.

Joel:

Yeah, absolutely.

Joel:

We've had the pleasure to install some of your, metal roofing

Joel:

systems for our clients and that they're breathtakingly beautiful.

Joel:

And mostly we love that they're gonna last, for decades and

Joel:

decades and decades ahead.

Joel:

So it's just a great product.

Joel:

Tell us, what are you most excited about, about the future of metal

Joel:

roofing and Isaiah industries and what you guys are doing?

Todd Miller:

Sure.

Todd Miller:

You know, we're always looking at the industry and looking for new

Todd Miller:

developments and new places we can go.

Todd Miller:

I do think, although the PVDF or kind R pain finishes today are

Todd Miller:

incredible, incredible performers.

Todd Miller:

Great results coming out of those products and it's actually

Todd Miller:

pretty proven technology.

Todd Miller:

I do think we're gonna see some even better finishes, coming down the road.

Todd Miller:

I think we're gonna continue to see more in terms of those multi HUD finishes.

Todd Miller:

So again, it doesn't have to be all brown or all gray or something.

Todd Miller:

And then those multi hu finishes allow us to make the products more realistic in

Todd Miller:

terms of looking like slate or something.

Todd Miller:

Yeah, I, I think those are some of the areas we're gonna see development.

Todd Miller:

I mean, way down the road, we're definitely going to see more

Todd Miller:

integration of solar into metal roofing.

Todd Miller:

There's a lot of work being done in that area right now.

Todd Miller:

Some products are out there, but they don't have near the efficiency

Todd Miller:

of just putting PV panels up on top of a, of a good metal roof.

Todd Miller:

but I think we're gonna see more of that happening.

Todd Miller:

Yeah, I, I think we'll continue to just see market share growth

Todd Miller:

and anytime you're include, you're seeing market share growth.

Todd Miller:

You're gonna see new products being developed and new styles coming along

Todd Miller:

and new looks for consumers to choose.

Joel:

Yeah, it's amazing.

Joel:

this has been great.

Joel:

, I think all of our listeners will have gotten a lot from this.

Joel:

So, is there anything else you'd like to add that we didn't get to talk about?

Joel:

You know, we really have covered it all.

Joel:

I feel like I should add something.

Joel:

, yeah.

Joel:

I, I don't know.

Joel:

You, you really have done a great job of asking questions and

Joel:

covering a lot of territory here.

Todd Miller:

I think the big thing though, is.

Todd Miller:

I think it's important as a consumer to make sure that you align yourself

Todd Miller:

with a contractor who spends time hearing what it is you want to

Todd Miller:

accomplish with your next roof.

Todd Miller:

And, you know, if you find yourself with a contractor who just comes

Todd Miller:

in and says, here's what we handle, it's the best thing for you?

Todd Miller:

Trust me.

Todd Miller:

Maybe look for someone who takes a little more time with you because, every house,

Todd Miller:

every homeowner, has some very specific and unique needs and they have, you know,

Todd Miller:

you as a homeowner, have a right to be able to express those needs and have a

Todd Miller:

contractor that then listens to those needs and comes back and guides you in

Todd Miller:

a good direction to have your needs met.

Todd Miller:

when you don't do that, Is when you oftentimes end up with decisions you

Todd Miller:

regret later and saying, oh, I made this big investment, but it didn't really

Todd Miller:

accomplish what I wanted to accomplish.

Todd Miller:

So I think that's a big advice for consumers.

Todd Miller:

Find, find a contractor who listens and, asks you questions.

Joel:

That's great.

Joel:

Well, tell us, what's the best way for our audience to get

Joel:

ahold of you and look you up.

Joel:

Sure.

Joel:

if they wanna connect with me professionally, I'm on LinkedIn.

Joel:

Mm-hmm you can just search Todd Miller metal roofing, and you'll find me.

Joel:

I also have an educational website for consumers@asktoddmiller.com.

Joel:

, probably my easiest email as Todd T D D at.

Joel:

Ask Todd miller.com.

Joel:

And then of course, they can learn more about our products@castleandirons.com.

Joel:

That's K a S S E L and irons I R O ns.com.

Joel:

, that's one of, one of the brands of metal roofing, that we produce that.

Joel:

Of course we have worked with you.

Todd Miller:

Good folks.

Todd Miller:

absolutely.

Todd Miller:

We'll put all those links in the show notes.

Todd Miller:

So, well, Todd, thank you so much.

Todd Miller:

This has been a blast and we'll have to have you on again sometime we wish

Todd Miller:

you all the luck in the future, sir.

Todd Miller:

Well, thank you so much.

Todd Miller:

I good luck with everything and, it was a pleasure to connect and, look forward to

Todd Miller:

seeing you next time in I'm in Houston.

Joel:

Absolutely.

Joel:

Talk to you soon, Todd.

Joel:

Thank you so much.

Joel:

Bye-bye.

Joel:

Thank you for listening to the Houston roofer podcast.

Joel:

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Joel:

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Joel:

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Joel:

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roofing on social media.

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Works roofing and.

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Check out our website, www dot true works.

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roofing.com or call us at area code seven one three nine oh three roof.

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To schedule a roof repair or roof replacement consultation.

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About the Podcast

Houston Roofer
Hosted by Trueworks Roofing, a Houston Roofing Company and Contractor
Houston Roofer is a show about the roofing industry hosted by Trueworks Roofing, a Houston roofing company and contractor that shares educational content about roofing, and brings the Houston community together to educate the audience about making informed decisions when it comes to roof replacement and repair.

About your hosts

Laura Cole

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Laura Cole is the Founder of Trueworks Roofing. Laura is also the COO and is responsible for the day-to-day operations. Laura comes from a hospitality background and her experience in hospitality has been a great foundation for the roofing industry. Laura goes above and beyond to provide superior customer service and is truly passionate about the roofing industry.

Joel Patzke

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Joel Patzke is the Founder of Trueworks Roofing™. Joel comes from a hospitality background. Joel's vision for Trueworks Roofing™ is to build an innovative roofing company that puts customers first and builds a world-class roofing team that provides exceptional service to Houston area homeowners.